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“You are the apple of my eye, not the one in my lunch. That’d be cannibalism.”
–From Old Spice‘s Facebook page Web app, “My Perpetual Love”

Read all about it in this Seattle Times article.

Bonus quote from the article: ” … Wieden + Kennedy, the ad agency that’s been helping the Procter & Gamble-owned brand reach the armpits of America by aiming at the funny bone … “